Cited reviews the public evidence that helps prospective clients and search and AI systems understand your firm’s confirmed services, who they are for, where they are available and what the appropriate next step is.
Evidence-led. Founder-reviewed. No ranking, citation or enquiry guarantees.
Three practice-area scopes at launch, each with a distinct client journey
Employment Law
Cited examines whether employee, employer and mixed-audience services are clearly distinguished, and whether each intended audience can find relevant information, visible supporting evidence and an appropriate next step.
At launch, Cited supports the three practice-area scopes shown here.
A practice-area list tells people what exists. It does not always answer their specific question.
Someone facing a redundancy, a house sale or a separation does not search for a firm’s service menu. They ask a specific question, in their own words, often naming a place. What they find depends on whether the firm’s confirmed services are clearly named, connected to real people and locations, and reachable through a sensible enquiry route.
What is commonly missing
Practice areas appear only inside a general services list
Different client journeys within one area are not distinguished
No named person is connected to a particular area
Location or service-area coverage is unclear or unsupported
The enquiry route does not reflect the context or sensitivity of the practice area
High-intent questions a prospective client would ask go unanswered
These are patterns Cited looks for. Whether any of them applies to a particular firm is a question the audit answers, not this page.
Is each practice area a separate audit?
One engagement. Practice-area lenses.
A Cited Visibility Audit is one engagement and one report. Within the scope agreed in your proposal, each supported practice area is examined through its own lens rather than as a separate review. The number and complexity of the practice areas included form part of the proposal and the evidence plan.
Evidence that is true of the firm is reviewed once, not repeated for each area.
Evidence specific to a practice area is examined for each area included in your scope.
There is one Cited Visibility Score™ for the firm, not one score per practice area.
Including a further area adds depth of examination within the same engagement rather than starting a second one.
Each included area receives the same depth of search and AI query testing.
What does Cited review once at firm level?
What is reviewed at firm level, and what is examined within each included area
Reviewed at firm level
Firm identity and naming consistency
Firm-confirmed offices and general service areas
Site-wide technical and structural readiness
Overall entity and brand trust signals
General contact and form behaviour
Site-wide privacy and publication controls
Common accessibility and conversion foundations
Examined within each included practice area
Confirmed services and client journeys
Practice-specific location relevance
Area-specific content structure and depth
Named people and their connection to that area
Area-appropriate enquiry routes
Area-specific claims, risks and evidence
Area-relevant search and AI query testing
Trust signals, publication risk and named people can exist at both levels. The table shows where each is reviewed first, not where it can only ever appear.
How are several practice areas handled?
One firm may include several practice-area scopes.
Where more than one supported practice area is included in your scope, shared firm-wide evidence is reviewed once. Each included area is then examined through its own lens, and the findings are brought together in one prioritised report and roadmap for the firm.
An area outside the agreed scope is recorded as not assessed, rather than inferred from incomplete evidence.
Five questions a prospective client should not have to guess
Who? Which named people are publicly connected to the service
What? Which firm-confirmed services and client journeys are clearly presented
Where? Which offices and service areas are consistent with firm-confirmed information
Why trust it? Which supportable public trust signals stand behind the service
What next? Whether there is a clear and appropriate first-contact route
Each practice page applies a short version of these five questions to its own area.
Evidence becomes a practical, prioritised roadmap
Findings are recorded with the evidence behind them, mapped to the seven Cited Visibility Score categories, and turned into a prioritised set of next steps. Where a practice area is included in your scope, that scope is reflected in the evidence, the findings and the recommendations.
What does Cited not assess?
What Cited reviews, and what it does not
Cited reviews visible public evidence and enquiry readiness. It does not assess the quality of legal advice, the merits of a matter or professional competence.
Cited does not:
provide legal advice or representation in any area
determine legal rights, eligibility or the merits of a matter
judge professional competence or verify a practitioner’s standing
approve legal wording for publication
certify legal, advertising, privacy or regulatory compliance
guarantee rankings, AI citations, enquiries or revenue
Search and AI results are recorded as dated observations from a controlled sample. They are signals, not permanent positions and not authority.
Start with the evidence already visible
Request a concise, founder-reviewed first look at the public evidence supporting your firm’s practice-area visibility, visible trust evidence and enquiry journey.
A Free Visibility Check is a concise, founder-reviewed first look, without promising a fixed number of observations. It is not the full audit, and does not include the complete query-testing, evidence-capture and scoring process.
Cited works with Irish law firms. Please do not submit confidential matter details, client information, court documents or sensitive supporting material.
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